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Identify, Satisfy, Retain Customers: Roles of Marketing. A Brand is: All of the above. Marketing 4 C's: Consumer Solution, Communication, Convenience, Cost. The centerpiece of the marketing strategy is : Target Market. First phase of market research: Indentify problem to solve. Detailed description of your current customers : Customer Profile Dimensions. Clear, Compelling, Differentiating : Value Proposition. Situational, Personal, Psychological, Social: Factors that influence purchasing decisions. 4 P's of Marketing: Product, Promotion, Place, Price. What is the first step in the new product development process: Generate ideas. What phase of the product life cycle has the highest cost and lowest profit: Introduction. At this stage in the product life cycle, sales volume peaks, market saturation is reached, and more competitors enter the market: Maturity